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CloudTags Blends Digital and Physical Experience for Retail Customers with Help from SureFox and SureMDM
Apr 24, 2015 | 42Gears Team
CloudTags is an Atlanta-based data start-up working with brick-and-mortar retailers to connect their digital and physical customer experiences. CloudTags’ technology allows in-store customers to create digital collections of everything they interact with by using location based devices that are provided by the retailer.
CloudTags uses Near FieldCommunication (NFC) technology to allow shoppers to digitally interact with physical products using tablets provided in the store, delivering product information, reviews and recommendations as the shopper browses. This means a tablet with internet access in the hands of shoppers. Tablets and smartphones with all their features and connectivity to internet are susceptible to misuse, often compromising the device security.
CloudTags’ primary requirements were protecting the tablet settings from intentional and unintentional changes by the shoppers, ability to track and locate a device and lock it remotely in case it was stolen from the store.
After rigorous verification and testing, CloudTags chose SureFoxand SureMDM for the pilot phase. CloudTags was happy with the features and performance of the products and decided to deploy them across all customer locations.
The intuitive workflows of SureFox and SureMDM ensured that there was a very small effort in learning and subsequent deployment of CloudTags solution. The solution has ensured that while CloudTags’ customers benefit from innovative use of tablets, they do not have to put in a lot of effort to protect deployed tablets from misuse. They are now empowered to focus on the core business than worrying about safety and uptime of devices.