Mobile Application Management (MAM) Solution

Simplify Mobile App Deployment and Security

Configure • Install • Update • Secure

What is Mobile Application Management?

Mobile application management, abbreviated as MAM, together with Mobile Device Management (MDM) solution allows IT admins to manage and secure mobile applications on the enterprise devices. In other words, MAM manages the entire lifecycle management of applications on mobile devices - from installing to uninstalling. It is also called Application management or Mobile app management.

Four main functionalities of Mobile application management:

Distributing required business apps remotely
Tracking app deployment and usage
Securing apps and corporate data within the apps
Isolating corporate apps and personal apps on employee devices (BYOD)

Key Features of Mobile Application Management

App Deployment and Distribution

Mobile app management solutions enable IT admins to distribute and manage applications in a secure and controlled manner. This includes installing, uninstalling, and updating applications remotely on enterprise devices.

App Store Integration: Deploy apps directly to enterprise devices, either from an internal enterprise app store (app catalog) or public app stores like Google Play or the Apple VPP Store.
Silent Installation: Push apps to multiple devices simultaneously without any end-under interaction.
Custom App Distribution: Distribute in-house, custom-built apps securely, ensuring they are accessible to only authorized users.
Personalized App Store on Devices: Employees can download approved apps directly from a company-managed app store, reducing dependency on IT support.

App Monitoring

Mobile app management solutions help IT admins to monitor app usage patterns to understand how employees interact with the apps, which can help improve efficiency or troubleshoot issues.

App Configuration and Management

Mobile app management solutions allow IT administrators to configure app permissions and settings to meet the specific needs of their organization.

Remote Configuration: Configure app settings and enforce policies on apps, such as restricting access to certain features (e.g., camera or clipboard).remotely, making it easier to manage a large number of devices and users.
App Version Control: Ensure apps are always up-to-date and compliant with company standards with app updates, rollbacks, and patches.
App Permissions Management: Configure app permissions (e.g., location tracking, camera, microphone), enhancing security and privacy.

Cross-Platform Support

While most Mobile app management solutions support iOS and Android, some companies offer expanded support for platforms like Windows, macOS, Linux, ChromeOS, and Wear OS.

App Security

Mobile app management solutions provide a range of security features to protect enterprise data and ensure compliance with regulations and policies.

App Containerization (BYOD): Separate corporate apps and data from personal apps, making sure that corporate data remains secure even if the device is compromised.
Conditional Access: Restrict access to Microsoft 365 applications based on device compliance policies such as minimum OS version, rooted status, password policy, etc.
Single Sign-On (SSO): Simplify app access by integrating with existing identity management systems, enabling employees to log into multiple apps using a single set of credentials.
Remote App Uninstallation: If a device is lost, stolen, or an employee leaves the company, admins can remotely disable or wipe the business apps from the device to protect corporate data.
Third-Party App Management: Secure Windows devices by automating third-party app updates. Admins can configure update schedules for optimal security and device performance.

Mobile App Lifecycle Management

Manage the entire lifecycle of an app, from initial deployment to eventual uninstallation, ensuring proper handling of legacy apps and data.

Why Choose SureMDM for Mobile Application Management

SureMDM helps you streamline your Mobile application management with secure remote configurations and hassle free app deployment.

Protect Sensitive Business Data: Safeguard corporate data with robust encryption and app security features, ensuring it remains protected on every device.
App Containerization and BYOD Policies: Seamlessly manage and secure personal devices used for work, maintaining a clear separation between corporate and personal apps.
Simplify IT Management & Reduce Workload: Configure app settings and permissions remotely, automate deployment and updates, and give your IT team more time to focus on strategic initiatives—all while streamlining device and app management.
Prevent Costly Data Breaches & Compliance Violations: Stay ahead of regulatory requirements and prevent costly breaches with security and compliance monitoring.
Improve Employee Experience: Provide a seamless and secure app experience for employees, making it easier for them to access the tools they need, when they need them.

SureMDM for Mobile Application Management

FAQs

What is MAM?

Mobile application management (MAM) or app management enables IT admins to manage, secure, and monitor mobile apps on enterprise devices. It ensures apps are configured, deployed, and maintained securely while separating personal and corporate data on BYOD devices.

What's the difference between MAM and MDM, and which one do I need?

Mobile application management (MAM) focuses on managing and securing mobile apps, while Mobile device management (MDM) manages the entire device, including apps, settings, and security. If you need control over just the apps, MAM is ideal; if you need full device management, MDM is the better choice. Application management is part of full device management and many businesses choose MDM for a complete solution.

What are the primary use cases of MAM?

Mobile app management is primarily used for managing and securing mobile apps in enterprise environments, including deploying apps remotely, enforcing security policies, and ensuring compliance. It's ideal for securing corporate data on BYOD devices, managing app updates, and isolating business apps from personal apps to prevent data leakage.

Can MAM work on personal devices (BYOD)?

Yes, Mobile app management is designed to work on personal devices under BYOD (Bring Your Own Device) policies. It allows organizations to secure and manage corporate apps without interfering with personal apps, ensuring a clear separation of business and personal data while maintaining privacy for the user.

Which industries benefit most from MAM?

Industries that rely on mobile apps for business operations, such as healthcare, finance, retail, and education, benefit the most from MAM. These industries often handle sensitive data, require compliance with regulations, and need secure, efficient ways to manage mobile app usage across a diverse workforce, including BYOD environments.

Start managing your mobile apps the smart way with SureMDM

Manage 100 devices for Free