Case Study - Transportation

PickMe introduces a unique Taxi-Hailing Solution in Sri Lanka with help of SureLock and SureMDM

PickMe is a taxi hailing service that reduces the daily taxi-riding-hassles including situations such as taxis not showing up on time, broken meters and arguments with the driver and lost luggage for passengers in Sri Lanka. Its mobile application - PickMe, a GPS and GIS based software helps passengers hail the closest taxi from anywhere in the island. PickMe also has an interface for taxi drivers armed with mobile devices who can view the passenger’s location in real-time.
PickMe upgrades efficiency, reliability and safety of the local taxi service by introducing technology, standards and order into the system.


Its main focus is on the mobile application ‘PickMe' that features some impressive technology. In summary PickMe app allows passengers to:

  • Call a ride from anywhere in Colombo
  • Call a ride at any time of the day
  • Call the closest taxi available – assuring the fastest service
  • Choose a ride - be it a tuk tuk, a Nano car or even a limo
  • Choose desired taxi service 
  • Choose desired hire rates
  • Track the journey and share details with family and friends
  • Retrieve lost belongings 
  • Calculate the fare accurately 
  • Share a ride with a friend


Being a taxi aggregator, PickMe has partnership with many taxi companies and more than 2000 taxi drivers are using its app. PickMe app helps drivers receive notification of hire requests closest to their location, minimizing roaming and travelling distance. The introduction of the mobile app enhanced customer experience in a big way by giving them the freedom of choosing their ride, calculating the exact fare, tracking the movement of the driver among other things.

PickMe however realized that this would pose a challenge as most of its drivers are not well acquainted with the use of smartphones and tablets. On the other hand, drivers who are familiar with operating the devices could potentially misuse the GPS enabled devices for their personal use. PickMe also had no means to trace the activities of drivers on the mobile device, so they needed a web-based application that would give them a centralised view of all the connected devices.


PickMe did an exhaustive assessment of the products available for device lockdown and management and picked SureLock and SureMDM from 42Gears. For managing all the connected devices, PickMe preferred SureMDM mainly because of its user-friendly web console and other attractive features like software distribution, remote location tracking, device health monitoring, email notification and device grouping.

SureLock provided comprehensive set of features and helped PickMe overcome challenges in the following ways:

  • Ensured that drivers accessed only allowed applications. They were also not confused with the numerous unwanted applications.
  • Device settings were accessible only to the admin with a password. Drivers did not have access to device settings and so were not able to change it even unintentionally.
  • Mass deployment of devices was achieved over a short period of time.
  • Learning the product was easy for PickMe’s IT team because of the simplicity and intuitiveness of the workflow.

SureMDM works seamlessly with SureLock and provides a powerful device lockdown and management platform. Together these products from 42Gears met all requirements of PickMe.


PickMe now has a modern software solution which provides its customers an enhanced experience. Drivers are equipped with the latest smartphones which have made them a lot more efficient in terms of picking up customers and dropping them off at their destinations in quick time. PickMe is not worried about misuse of tablets or tampering of settings anymore. In case drivers require help with tablets or application features, PickMe can attend to this remotely using SureMDM. SureLock and SureMDM together have increased efficiency and saved support costs for PickMe.



“SureLock combined with SureMDM, offers us a solid platform to manage dedicated devices as well as lock them to a single application which is really serving our purpose. SureLock with its numerous features can be easily tailored to our precise needs. The support from 42Gears has been great with quick response to all our queries.”

Shadiq Zameen,
Manager - Customer Operations,
Digital Mobility Solutions Lanka (PVT) Ltd.