{"id":131453,"date":"2026-03-13T10:20:04","date_gmt":"2026-03-13T10:20:04","guid":{"rendered":"https:\/\/www.42gears.com\/?p=131453"},"modified":"2026-03-16T06:54:06","modified_gmt":"2026-03-16T06:54:06","slug":"how-digital-signage-increases-sales","status":"publish","type":"post","link":"https:\/\/www.42gears.com\/pt-br\/blog\/how-digital-signage-increases-sales\/","title":{"rendered":"How Digital Signage Improves Customer Engagement and Sales"},"content":{"rendered":"\n<p>No matter where your eyes dart today, screens are everywhere\u2014commuters scrolling on phones in the metro, customers browsing digital menus on tablets, patients checking in at clinics through self-service screens. It\u2019s an undeniable reality: we live in the age of screens. And for businesses, this has made digital signage a powerful bridge between brands and real-world audiences.<\/p>\n\n\n\n<p>Across retail stores, hospitals, airports, and restaurants, digital signage and modern digital displays are doing more than filling wall space\u2014they are actively shaping customer decisions. Research shows that 84% of consumers say digital signage catches their attention, and 65% have made a purchase after seeing an in-store digital display.\u00b9<\/p>\n\n\n\n<p>With modern digital signage solutions, businesses can transform ordinary screens into powerful communication tools. When managed through a robust digital signage software and kiosk solution like SureVideo, which integrates directly with <a href=\"https:\/\/www.42gears.com\/products\/mobile-device-management\/\">SureMDM<\/a>, digital signage evolves from a simple display into a measurable driver of engagement and sales.<\/p>\n\n\n\n<p>Let\u2019s explore how digital signage delivers impact\u2014and how organizations can scale digital signage solutions effectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-digital-signage\"><strong>What Is Digital Signage?<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.42gears.com\/products\/digital-signage\/\">Digital signage<\/a> refers to the use of electronic digital displays\u2014such as Android TVs, media players, tablets, kiosks, and interactive displays\u2014to present dynamic multimedia content in public or private spaces.<\/p>\n\n\n\n<p>Businesses use digital signage software to control and distribute content across these digital displays, ensuring consistent messaging across locations.<\/p>\n\n\n\n<p>Common examples of digital signage include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital menu boards in restaurants&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li>Promotional in-store digital displays&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li>Wayfinding interactive displays in hospitals and airports&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li>Corporate dashboards<\/li>\n\n\n\n<li>Hotel self-service kiosks<\/li>\n\n\n\n<li>Outdoor advertising billboards<\/li>\n\n\n\n<li>Safety displays in warehouses<\/li>\n<\/ul>\n\n\n\n<p>With SureMDM digital signage software, businesses can manage digital signage solutions efficiently by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Remotely managing digital signage devices from a centralized console<\/li>\n\n\n\n<li>Pushing content over-the-air to multiple digital displays<\/li>\n\n\n\n<li>Scheduling campaigns across locations<\/li>\n\n\n\n<li>Monitoring device health, uptime, and performance<\/li>\n\n\n\n<li>Troubleshooting malfunctioning digital signage devices remotely<\/li>\n<\/ul>\n\n\n\n<p>These capabilities ensure the right content appears on the right digital signage screen at the right time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-digital-signage-works\"><strong>Why Digital Signage Works<\/strong><\/h2>\n\n\n\n<p>One reason digital signage solutions outperform traditional advertising is their ability to combine motion, flexibility, and centralized control.<\/p>\n\n\n\n<p>Unlike static posters, digital displays can be updated instantly and deliver visually engaging content that attracts attention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-benefits\"><strong>Key Benefits<\/strong><\/h2>\n\n\n\n<p><strong>Dynamic Engagement: <\/strong>Motion graphics and videos displayed on digital signage screens capture attention far more effectively than print. Studies show digital signage is up to 400% more effective than static displays.<\/p>\n\n\n\n<p><strong>Real-Time Updates: <\/strong>Businesses can instantly update digital signage content across multiple digital displays to reflect promotions, alerts, or schedule changes.<\/p>\n\n\n\n<p><strong>Targeted Messaging: <\/strong>Advanced digital signage solutions allow location-based and time-based messaging across digital displays.<\/p>\n\n\n\n<p><strong>Cost Effectiveness: <\/strong>Replacing printed posters with digital signage reduces printing, distribution, and replacement costs.<\/p>\n\n\n\n<p><strong>Interactivity: <\/strong>Modern interactive displays allow customers to browse menus, explore product catalogs, or access self-service information.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-digital-signage-directly-increases-sales\"><strong>How Digital Signage Directly Increases Sales<\/strong><\/h2>\n\n\n\n<p>The real strength of digital signage lies in influencing decisions at the point of sale. Well-placed digital displays can guide customers toward purchases and improve overall engagement.<\/p>\n\n\n\n<p><strong>Real-Time Promotions: <\/strong>Retailers use digital signage screens to promote flash sales and time-sensitive deals.<\/p>\n\n\n\n<p><strong>Upselling and Cross-Selling: <\/strong>Strategically placed digital displays highlight premium products or complementary items.<\/p>\n\n\n\n<p><strong>Targeted Messaging: <\/strong>Location-aware digital signage solutions deliver highly relevant messaging to customers.<\/p>\n\n\n\n<p><strong>Reduced Wait-Time Frustration: <\/strong>Informational digital displays reduce perceived wait times by up to 35%, improving customer satisfaction.\u00b3<\/p>\n\n\n\n<p><strong>Improved Conversion Rates<\/strong>: Retailers using digital signage report an average sales lift of over 30%.\u2074<\/p>\n\n\n\n<p>With SureMDM Content Deployment and Remote Device Management, organizations can instantly update content across digital signage networks based on inventory or customer behavior.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-industries-that-benefit-most-from-digital-signage\"><strong>Industries That Benefit Most from Digital Signage<\/strong><\/h2>\n\n\n\n<p><strong>Retail&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <\/strong><br>Retailers rely heavily on digital signage for retail stores to capture customer attention and influence buying decisions.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Promote product launches and offers using digital displays<\/li>\n\n\n\n<li>Guide shoppers using store navigation interactive displays<\/li>\n\n\n\n<li>Manage multiple locations through centralized digital signage solutions<\/li>\n<\/ul>\n\n\n\n<p><strong>Restaurants and Hospitality&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <\/strong><br>Restaurants widely use digital signage for menu boards and promotional content.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital displays showcase combos, deals, and menu visuals<\/li>\n\n\n\n<li>Interactive displays enable ordering kiosks<\/li>\n\n\n\n<li>Content can be managed securely with <a href=\"https:\/\/www.42gears.com\/solutions\/offerings\/kiosk-mode\/\">kiosk mode<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>Healthcare &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <\/strong><br>Hospitals use digital signage solutions to improve patient experience.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Queue management through digital displays<\/li>\n\n\n\n<li>Wayfinding via interactive displays<\/li>\n\n\n\n<li>Real-time alerts and announcements<\/li>\n<\/ul>\n\n\n\n<p><strong>Corporate Offices&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <\/strong><br>Corporate workplaces use digital signage for internal communication.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Display dashboards and company announcements<\/li>\n\n\n\n<li>Use lobby digital displays for visitor engagement<\/li>\n\n\n\n<li>Share performance data through large interactive displays<\/li>\n<\/ul>\n\n\n\n<p><strong>Education&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <\/strong><br>Educational institutions deploy digital signage solutions to broadcast schedules, alerts, and announcements.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campus information through digital displays<\/li>\n\n\n\n<li>Event promotion on hallway screens<\/li>\n\n\n\n<li>Classroom learning through interactive displays<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-powering-digital-signage-with-surevideo\"><strong>Powering Digital Signage with SureVideo<\/strong><\/h2>\n\n\n\n<p>Effective digital signage software acts as the backbone of a signage strategy. It determines what appears on digital displays, when it appears, and where it appears.<\/p>\n\n\n\n<p>SureVideo, a purpose-built video kiosk application, enables organizations to turn tablets, TVs, and media players into secure digital signage devices.<\/p>\n\n\n\n<p>Key capabilities include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scheduled playback for videos and images<\/li>\n\n\n\n<li>Secure kiosk environments for digital signage displays<\/li>\n\n\n\n<li>Centralized control across multiple digital signage screens<\/li>\n<\/ul>\n\n\n\n<p>By delivering relevant content at the right time, digital signage solutions powered by SureVideo transform ordinary digital displays into powerful engagement tools.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-suremdm-is-ideal-for-digital-signage-management\"><strong>Why SureMDM Is Ideal for Digital Signage Management<\/strong><\/h2>\n\n\n\n<p>Managing hundreds of digital signage screens requires powerful device management capabilities. SureMDM provides enterprise-grade digital signage solutions with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.42gears.com\/solutions\/capabilities\/multi-os-support\/\">Multi-OS support<\/a> for diverse digital signage devices<\/li>\n\n\n\n<li>Advanced kiosk and lockdown modes for digital displays<\/li>\n\n\n\n<li><a href=\"https:\/\/knowledgebase.42gears.com\/article\/remote-support-for-easy-troubleshooting-with-suremdm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Remote troubleshooting<\/a> and device reboot<\/li>\n\n\n\n<li>Scalable management of large digital signage networks<\/li>\n<\/ul>\n\n\n\n<p>Together, SureMDM and SureVideo create a strong Unified Endpoint Management (UEM) foundation for managing digital signage solutions at scale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\"><strong>Final Thoughts<\/strong><\/h2>\n\n\n\n<p>Today, digital signage has become a critical part of modern customer experiences. Businesses that deploy scalable digital signage solutions gain a competitive advantage through engaging digital displays and responsive content strategies.<\/p>\n\n\n\n<p>From retail stores to hospitals and corporate offices, digital signage and interactive displays help businesses communicate more effectively, influence purchasing decisions, and strengthen brand presence.<\/p>\n\n\n\n<p>When powered by SureMDM and SureVideo, digital signage solutions become secure, scalable, and easy to manage\u2014turning everyday digital displays into measurable drivers of engagement and sales.<\/p>\n\n\n\n<p class=\"has-small-font-size\"><strong><em>Sources: <\/em><\/strong><em>1\u20135: ZipDo<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No matter where your eyes dart today, screens are everywhere\u2014commuters scrolling on phones in the metro, customers browsing digital menus on tablets, patients checking in at clinics through self-service screens. It\u2019s an undeniable reality: we live in the age of screens. And for businesses, this has made digital signage a powerful bridge between brands and&hellip;<\/p>\n","protected":false},"author":47,"featured_media":131454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"latest-blog-template.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-131453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Signage Software: Boost Customer Engagement &amp; Sales<\/title>\n<meta name=\"description\" content=\"Explore the benefits of digital signage, real-world use cases, and how MDM helps manage screens, content, and devices from one console.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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