Email Marketing Specialist

Job Description:

  • Create and deploy email marketing campaigns to promote user engagement and member registrations.
  • Create list segmentation and target lists within the email marketing platform for personalized email campaigns.
  • Ensure marketing messages are conveyed clearly and delivered properly to prospects.
  • Ensure all messages are sent in proper form and template.
  • Pull email performance reports and audience lists for ongoing requests.
  • Build out segmentation for personalization within email campaigns.
  • Build out nurture and journey programs for key segments.
  • Include brand graphics, incentives, and detailed descriptions.
  • Ensure messages are mobile-friendly and rendered appropriately across email clients.
  • Track and analyze email marketing reporting to inform the team.
  • Create detailed reporting for ongoing email campaigns to share with the team.
  • Coordinate and monitor the maintenance, integrity, and security of several databases.
  • Ensure compliance with anti-spam legislation.
  • Create documentation for workflows and procedures.

Eligibility Criteria:

  • 4+ years of experience in email marketing.
  • Good knowledge of email marketing campaigns, campaign management systems, drip campaigns, nurturing programs, and marketing automation.
  • Experience using Excel and other spreadsheet tools.
  • Excellent written and verbal communication skills.
  • Ability to present performance, insights, and recommendations to growth team leadership.
  • Ability to establish specific priorities and consistently meet deadlines.
  • Understanding of HTML coding (preferred).